Anthony Nitz has served in the real estate community for 20+ years and has participated in over 1200 closings.

Anthony has a passion for figuring out the most efficient and effective ways of getting his clients the very top dollar possible when selling their home.

It started one day when a client complained that the methods Anthony was using to sell his home was ineffective.  Anthony recalls saying to himself, “but, I’m doing everything my broker trained me to do”.

He decided to step back and look at the selling process from a much higher viewpoint.

Anthony, like most other agents, was taught primarily to put a sign in the yard, do open houses and put the property in the MLS.

After examining each of these methods Anthony concluded the following:

• The Front Yard Sign is nothing more than a lead generator for the real estate agent (won’t sell the house)
• Open Houses (The traditional kind) are purely a lead generation technique (won’t sell the house)
• The MLS is very effective and necessary to get a home sold especially when leveraged to it’s full potential (will sell the house)

[ez_popup type=”content” text=”The Problem with the Front Yard Sign” thumb_url=”Thumbnail image URL here…” width=”600″ height=”420″]

Look at almost every real estate yard sign you see.  What are the elements on that sign.

Almost always you get:

• Company Name
• Agent Name
• Agent Phone
• Maybe a website or other agent contact information

So why is that a problem?  Simple:  If a random person (or even a neighbor) drives by the property, based on the sign, what do they know about your house?

The answer: 100% NOTHING!  They don’t know the price, how many bedrooms, square footage or what school district it is in.  Simply put, if they call the agent’s phone number, the odds of that potential buyer actually purchasing your home are very slim.  But…that agent just generated a very valuable buyer lead from the mini billboard they placed in your yard.

Did or will the sign ever sell your house?  NO!

More and more agents are recognizing this fatal flaw but when it comes down to it, the pressure from their brokers to generate leads causes the self branded mini billboard to be prominently displayed in your yard with no benefit to you.

Anthony does not put real estate signs in yards.  That explains why you don’t see them anywhere.  Yet he sells homes consistently using his innovative techniques.

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[ez_popup type=”content” text=”Why (traditional) Open Houses are a waste of time” thumb_url=”Thumbnail image URL here…” width=”600″ height=”420″]

The traditional open house goes like this.

The agent, first thing in the morning places out a trail of open house signs for a mile or two in order to attract prospective buyers.

Just as with the sign, you have to ask yourself “What does that buyer know about the house before they ever get there?” and again the answer is a big fat NOTHING.

After all the only thing listed on the directional sign is just an arrow generally pointing in your home’s direction, the words “Open House” and maybe the agents contact information.

This tells that prospective buyer absolutely nothing whatsoever about your house before they get there.  They don’t know how many bedrooms, baths, square footage, price, age, school district, lot size, etc. etc. etc.

For the agent on the other hand, this is perfectly fine.  They know that anyone who walks in the door is a prospective buyer for them even if they don’t want to buy your house.

Depending on which report you read, statistics say that less than one percent of all homes sold were sold to a buyer who’s first initial contact with the home was an open house.

If that’s the case, then why to real estate agents do them?  The plain truth is to get more leads and if they get lucky and sell your home to one of those buyers then it is their lucky day.

Anthony’s open houses are anything but traditional as demonstrated in the video.  Anthony doesn’t place a single open house sign anywhere yet he averages 200 highly targeted buyers to his open houses and usually generates 30 or more offers during that open house which insures your house gets sold fast and for top dollar.

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[ez_popup type=”content” text=”Make the MLS Scream about your property” thumb_url=”Thumbnail image URL here…” width=”600″ height=”420″]

For over a decade now, the MLS has been open to the general public by way of hundreds of real estate web portal sites.  Sites like Zillow, Trulia and Realtor.com.

While (mostly) all new listings get distributed to these portals, most agents still haven’t figured out how to leverage the power of the MLS and the internet to gain massive exposure of your property directly to the buyers who are looking for what your home offers.

Anthony has spent years studying all aspects of internet marketing and how to tie the real estate sale to these techniques. It is a completely different animal when you tie in real estate sales to the internet but the net result is no one is left wondering if they got the absolutely best price for their home.

Call Anthony direct to schedule your always free and never any obligation home selling coaching session

714-900-2710

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